Product Design Lead
I create digital products that align business goals with user needs to form beautiful digital experiences.

Hi, I'm Cam
Guiding design teams to deliver measurable impact is what I'm all about.
I have demonstrated success at facilitating alignment between diverse stakeholder groups, using research-driven insights to guide design decisions that balance ambitious business goals with practical user needs.
I believe the best products emerge from honest conversations, deep user understanding, and the courage to challenge assumptions while building consensus around what truly matters.
Case Studies
Testimonials
Stephen Horner
Chief Strategy Officer - RUSH Digital

Cam is a talented digital design leader, hard worker, and a pleasure to have on any team. He's that rare combination of design facilitator, strategic thinker, and craftsperson who brings creative energy and systematic problem solving to every challenge.
Combine that with being a crisp communicator, effective stakeholder manager and direction setter, Cam is able to translate business strategy into design execution no matter the environment he finds himself in. If you’re looking for your next high impact design hire, look no further.
Combine that with being a crisp communicator, effective stakeholder manager and direction setter, Cam is able to translate business strategy into design execution no matter the environment he finds himself in. If you’re looking for your next high impact design hire, look no further.
Don Jenkins
Chief Innovation Officer - UNICEF Aotearoa
Cameron was key in transforming UNICEF Aotearoa's digital fundraising. As Product Design Lead, he balanced our desire for innovation with the foundational work we needed, through facilitating workshops and user research to align our team's vision. The outcome was to focus on building our long-term capabilities, ensuring we could operate independently and build sustainable fundraising capabilities. Cameron was always approachable, friendly and I would not hesitate to work with Cameron again.
Shona Paul
Product Management Lead - Z Energy
I had the pleasure of working with Cameron in my role as Product Management Lead at Z Energy. Cameron proved to be an invaluable member of our team, bringing clarity to ambiguity, structure to complexity, and vision to design. His calm, considered approach, combined with a sharp creative mind, has consistently elevated the quality of our work and the confidence of those around him.
Organised and articulate, Cameron has a unique ability to communicate design thinking in a way that inspires alignment and momentum. His empathy, passion, and unwavering focus on the user have been instrumental in driving the growth we’ve seen in our app engagement.
Design Leads don’t just execute—they shape the product direction and culture through influence, communication, and team development. Cameron exemplified this. He helped bring our product strategy to life with a clear, user-centric lens, while also uplifting the team through mentorship, collaboration, and support.
Beyond his design expertise, Cameron has been a thoughtful and generous teammate — always willing to listen, share, and bring others along. He leaves behind a legacy of thoughtful design and a stronger, more connected team.
Organised and articulate, Cameron has a unique ability to communicate design thinking in a way that inspires alignment and momentum. His empathy, passion, and unwavering focus on the user have been instrumental in driving the growth we’ve seen in our app engagement.
Design Leads don’t just execute—they shape the product direction and culture through influence, communication, and team development. Cameron exemplified this. He helped bring our product strategy to life with a clear, user-centric lens, while also uplifting the team through mentorship, collaboration, and support.
Beyond his design expertise, Cameron has been a thoughtful and generous teammate — always willing to listen, share, and bring others along. He leaves behind a legacy of thoughtful design and a stronger, more connected team.
Kate Thomason
Loyalty Programme Implementation Manager - Z Energy
I worked closely with Cam on a significant project - designing the digital experience for Z's new loyalty programme Z Rewards. Cam is an outstanding designer in his own right but the value he provided on this project was design leadership ensuring he and the team delivered to timelines, created a robust approach to discovery and design, expertly managed stakeholders and lead design reviews with ease. The outcome - a simple, effective digital experience that our customers love and that has delivered on key success metrics. Cam is a pleasure to work with, he is dedicated, professional, collaborative and empathetic and a truly great design leader.
Beat Lacy-Goehring
Head of Product & Design -Z Energy
Working alongside Cam as our Design Lead has been an absolute joy. From day one, he demonstrated an exceptional gift for stakeholder management—listening carefully to business leaders, translating their needs into clear design briefs, and building trust through timely, transparent communication.
His ability to balance diverse perspectives ensured that every project stayed aligned with both customer needs and overarching business objectives with on brand execution.
What sets Cam apart is his drive for compelling results. He consistently delivers designs that not only captivate users but also satisfy complex business requirements.
His ability to balance diverse perspectives ensured that every project stayed aligned with both customer needs and overarching business objectives with on brand execution.
What sets Cam apart is his drive for compelling results. He consistently delivers designs that not only captivate users but also satisfy complex business requirements.
Abbey Bailey
Head of Digital Design - Foodstuffs
Cameron is a talented designer with a strong sense of when to lead and when to step back and allow a process to evolve. He is a kind, and empathetic designer who asks “why” and “who will this impact”. I thoroughly enjoyed working with Cam and look forward to hopefully working together with him in the future.